Understanding your client is imperative for any successful attorney and/or entrepreneur.  Learn from Bernard Bell, the Executive Director of the Shuford Program in Entrepreneurship at the University of North Carolina at Chapel Hill. He has spent the majority of his career as both a Corporate Sales and Marketing Executive and an Entrepreneur, and most recently, an Academic. Bernard also serves as a Professor of the Practice in the program, teaching almost 200+ plus students annually in his Shuford Capstone Class. 

About the Speaker: Bernard Bell is Executive Director of the Shuford Program in Entrepreneurship at UNC Chapel Hill, where he also serves as Professor of the Practice, teaching over 200 students annually in his Shuford Capstone Class. He is CEO of Urban Media Solutions, a consulting firm advising founders and startups on raising capital, product launch, digital transformation, and e-commerce strategies with a focus on the urban consumer.

Bell’s extensive career includes senior executive positions at Urban One, Tribune Media, HGTV, Discovery Channel, and IBM. Originally from Greensboro, NC, he holds both a BA and MBA from UNC Chapel Hill.