Dustin Marlan

Assistant Professor of Law, and Director of the Intellectual Property Clinic

Areas of Expertise

  • Advertising and Marketing Law
  • Biotechnology and the Law
  • Business Organizations Law
  • Consumer Protection Law
  • Copyright Law
  • Entertainment, Arts, and Sports Law
  • Entrepreneurship and the Law
  • Intellectual Property Law
  • Internet Law
  • Media Law
  • Privacy Law
  • Psychology and the Law
  • Public Interest Law
  • Science and Technology Law
  • Trademark Law


Dustin Marlan is an Assistant Professor of Law and Director of the Intellectual Property Clinic. His teaching and research interests include intellectual property (especially trademark, copyright, and publicity rights), privacy, advertising, and bioethics. His scholarship has appeared in the Berkeley Technology Law Journal, Hastings Law Journal, Texas A&M Law Review, and Washington Law Review. Marlan is also a Project Affiliated Researcher for the Project on Psychedelics Law and Regulation (POPLAR) at the Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics at Harvard Law School. Marlan attended the University of Pennsylvania Carey Law School, where he was a senior editor of the Journal of Constitutional Law and graduated cum laude. He practiced law at K&L Gates LLP and Wilson Sonsini Goodrich & Rosati PC, and taught at the University of Michigan Law School and the University of Massachusetts School of Law prior to joining Carolina Law.

Selected Publications

Tertium Quid Unveiled: Trade Dress and Service Design, 58 U.C. DAVIS L. REV. (forthcoming 2024/25).

Psychedelic Capitalism and the Perceptual Threshold, 103 B.U. L. REV. 643 (2023).
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The Nightmare of Dream Advertising, 65 WM. & MARY L. REV. 259 (2023).
Westlaw | Lexis/Nexis | SSRN | Hein | BEPress

The Dystopian Right of Publicity, 37 BERKELEY TECH. L.J. 803 (2022).
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Is the Word "Consumer" Biasing Trademark Law?, 8 TEX. A&M L. REV. 367 (2021).
Westlaw | Lexis/Nexis | SSRN | Hein | BEPress

Rethinking Trademark Law's "Consumer" Label, 55 GONZ. L. REV. 422 (2020).
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Unmasking the Right of Publicity, 71 HASTINGS L.J. 419 (2020).
Westlaw | Lexis/Nexis | SSRN | Hein | BEPress

Beyond Cannabis: Psychedelic Decriminalization and Social Justice, 23 LEWIS & CLARK L. REV. 851 (2019).
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Visual Metaphor and Trademark Distinctiveness, 93 WASH. L. REV. 767 (2018).
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Trademark Takings: Trademarks as Constitutional Property Under the Fifth Amendment Takings Clause, 15 U. PA. J. CONST. L. 1581 (2013).
Westlaw | Lexis/Nexis | SSRN | Hein | BEPress

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